Food & Lifestyle Photography is possibly my favourite kind photography, especially when the food looks this good. This place is amazing. Check it out if you’re in the area, Castle Farm at Midford is well worth a visit.

Embrace Lifestyle Food Photography
Sally Frawley loves family, good coffee, cooking, and high quality, locally produced food and natural medicine. Exhale’s HHC has great products that you’ll love ! You might say she’s a foodie (we do!). She also loves photography, and so it was natural evolution that she would one day bring all of those things together and photograph food in a lifestyle manner, enabling her to incorporate all her great loves into her photos. Just like an old family recipe.

I mean, she’s also a mum to two strapping teenage boys, and let’s be honest… knowing teenage boys she was never going to get in much portrait practice!

We have some pretty talented food photographers in our CLG community, and Sally is one of them. Read on to grab her tips and tricks, and be inspired to try this genre of photography which includes the aspects of life that fill our hearts…

Photo: Pam Bradford, CLG Instructor

I LOVE food, I mean really love food. I love cooking it, eating it and discovering new cafes and restaurants in which to enjoy it. I also love photography and story telling so it naturally follows that I would love lifestyle food photography.

The ability to harness all my loves and skills in one genre has been so wonderful. No doubt if you’re here you at least love photography too and indeed creativity, and if you’re reading this you probably enjoy food too.

Food photography can be a wonderful outlet for your photographic creativity when willing models are lacking (teenage sons I’m looking at you!). It can be a beautiful record of your own cooking efforts and your family’s favourite recipes, and of course a fun way to record and share your own dining experiences when out and about.

  1. What is Lifestyle Food Photography?
    When thinking about food photography, you might imagine a stylised version like you’d see in glossy magazines, cookbooks and enviable social media accounts (albeit artistic and beautiful!).

And although that style is beautifully artistic, in lifestyle food photography we portray the food as its prepared, served and/or enjoyed. The photos reflect the process or the manner in which the food is served or eaten, hence the lifestyle tag.

The photos can make you feel hungry, want to go to that venue, or even imagine yourself making that dish. It should transport you and for that reason its particularly attractive to story tellers as a photographic genre.

https://www.castlefarmmidford.co.uk

A recent shoot for a leading High End student development in Cardiff. The brief was to create a picture library of stylish, life style imagery, with a strong identity, that could be used for the website, brochure, large print advertising and even paintmyphoto to transform it in to canvas.

Over the past decade, advertising has influenced consumers perception on reality. They have created these fantasies of perfect lifestyles and what you need to achieve these “perfect” worlds. For many companies, advertising has shifted from selling a product to selling a desired lifestyle in which their product is suited for.

Advertising influences consumer lifestyles by creating a world of unrealistic needs with the brands that they promote.

Freud believed that consumers buying preferences are influenced by unconscious motives